Piccolino is a new chain of Italian restaurants opening across France, with a clear vision: create a brand that feels as warm and inviting as an afternoon on an Italian piazza. They wanted a logo and visual identity that expressed la dolce vita — the pleasure of eating well, laughing with friends, and enjoying life’s little moments.
And here’s the twist — Piccolino is not just about food. It’s about recreating a little piece of Italy in every neighborhood, turning every visit into an experience guests will want to relive again and again
We set out to craft a visual and verbal identity that guests could feel before they even ordered their first dish. The goal: capture the warmth of an Italian family table and package it into a consistent, scalable brand that works across multiple locations.
We built an identity that’s playful yet elegant — rooted in tradition but alive with freshness. The tone stays welcoming and familiar, while the visuals bring a sunny, Mediterranean energy to every touchpoint.
DIGITAL STRATEGY
USER EXPERIENCE (UX)
USER INTERFACE DESIGN (UI)
PRODUCT DEVELOPMENT
Typography
Moody Adolescent
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
Playfair Display
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
Colors
#00341e#f9c623#fff798
02
Our Solution
Turning Italian charm into a brand
We transformed the idea of a casual Italian eatery into a coherent brand system that feels like a day in Florence or Naples.
The result : A restaurant brand that doesn’t just serve meals — it serves moments. From the first glance at the menu to the last sip of espresso, Piccolino wraps guests in the joy of Italian living.
